Cover of book Make Your Mark: The Creative's Guide to Building a Business with Impact (The 99U Book Series 3)

Make Your Mark: The Creative's Guide to Building a Business with Impact (The 99U Book Series 3)

by: 99U, Jocelyn K. Glei

Check out the book on Amazon | your public library.
20 Highlights | 17 Notes
  • Location: 101 link
    But unlike traditional measures of success—like money, titles, or status—the creative mind is driven by a desire to see creativity come to life. Success is making an impact in what matters most to you.
  • Location: 136 link
    Bill reminded me that the first step in living your purpose is to distill it.
    linkNote: Keith Yamashita about Bill Thomas,
  • Location: 152 link
    To define your personal purpose, start with these questions: How will the world be better off thanks to you having been on this earth? What are your unique gifts and superpowers? Who have you been when you’ve been at your best? Who must you fearlessly become? At the intersection of these four questions lies your personal purpose.
    linkNote: Keith Yamashita
  • Location: 217 link
    BECOMING A LEAN, MEAN, LEARNING MACHINE – Aaron Dignan
    linkNote: eq, AUthor Aaron Dignan
  • Location: 229 link
    What’s different about these companies is that they are lean, mean, learning machines. They have an intense bias to action and a high tolerance for risk, expressed through frequent experimentation and relentless product iteration.
    linkNote: Aaron Dignan
  • Location: 232 link
    They are hypersensitive to friction—in their daily operations and their user experiences.
    linkNote: Aaron Dignan
  • Location: 266 link
    Demand a culture of transparent communication.
    linkNote: Aaron Dignan
  • Location: 333 link
    What I do is look and say, “Is there something people are not realizing that if they understood it, it would help them think differently and more effectively about the future?” I am trying to draw a map of the future based on observations about reality.
    linkNote: Tim O'Reilley
  • Location: 375 link
    Whenever I sit down with a new client, one of the very first questions I ask is what issue they are addressing for their users.
    linkNote: Emily Heyward
  • Location: 425 link
    “One does not begin with answers,” the legendary business consultant Peter Drucker once remarked. “One begins by asking, ‘What are our questions?’ ”
    linkNote: Warren Berger
  • Location: 517 link
    Product is a clinical term for a passionate endeavor. As Steve Jobs, the “product guy” par excellence, put it: “Every good product I’ve ever seen is because a group of people cared deeply about making something wonderful that they and their friends wanted. They wanted to use it themselves.”
  • Location: 524 link
    But remember: The proof is in the process. Crafting a killer product takes time, so make sure you figure out how to have fun while you’re doing it.
  • Location: 529 link
    Consumers don’t need many things from your brand—they just need one thing from your brand.
    linkNote: Andy Dunn
  • Location: 530 link
    want. Your job is to care about what they want, not what you want them to want.
    linkNote: Andy Dunn
  • Location: 685 link
    When thinking about products, I like to use a mountain-climbing analogy. The first step is to pick a peak. Don’t pick a peak because it’s easy. Pick a peak because you really want to go there; that way you’ll enjoy the process.
    linkNote: Sebastian Thrun
  • Location: 695 link
    Our most important asset is our time, so I think it’s best to manage your time well right now and be happy about it, rather than focus on some deferred goal, like buying a fancy car in the future. The data shows that people who are rich aren’t any happier, so you might as well derive your happiness from what you are doing today.
    linkNote: Sebastian Thrun
  • Location: 724 link
    For instance, if you’re driving a car, and after three hundred miles the car runs out of gas, no one takes offense because the “failure” is inherent to the car, not to you. It’s not your failure to operate the car correctly. We all know that you have to refill the gas tank; that’s just the way it is. So if we think of failure in innovation in the same way—as having to refill the gas tank regularly—we can take it much less personally.
    linkNote: Sebastian Thrun
  • Location: 729 link
    It’s very uncommon for people to have the attitude of “Wow, I don’t know.” In childhood, researchers call this a “growth mind-set”—this idea that you’re comfortable with the fact that you just don’t know something yet, or that you just can’t do something yet. But most people are raised with this feeling that they know everything.
    linkNote: Sebastian Thrun
  • Location: 733 link
    “After high school, kids know everything, after their bachelor’s degree, they know something, and after a PhD, they now know that they know nothing.”
    linkNote: Sebastian Thrun
  • Location: 736 link
    No matter what you do, the mountain is always bigger than you are.
    linkNote: Sebastian Thrun