Cover of book Shoe Dog: A Memoir by the Creator of Nike

Shoe Dog: A Memoir by the Creator of Nike

by: Phil Knight

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12 Highlights | 0 Notes
  • Why is it always so hard to get started?
  • exactly what I wanted my life to be. Play.
  • To play all the time, instead of working? Or else to enjoy work so much that it becomes essentially the same thing.
  • Let everyone else call your idea crazy . . . just keep going. Don’t stop. Don’t even think about stopping until you get there, and don’t give much thought to where “there” is. Whatever comes, just don’t stop.
  • Expect nothing, seek nothing, grasp nothing—the immortal Japanese poets wrote lines that seemed polished and polished until they gleamed like the blade of a samurai’s sword, or the stones of a mountain brook. Spotless.
  • Patton. I hated war, but I loved the warrior spirit. I hated the sword, but loved the samurai.
  • Love truth, but pardon error.
  • Belief, I decided. Belief is irresistible.
  • Don’t tell people how to do things, tell them what to do and let them surprise you with their results.
  • One task, we often said, clears the mind.
  • I’d tell them to hit pause, think long and hard about how they want to spend their time, and with whom they want to spend it for the next forty years.
  • I’d tell men and women in their midtwenties not to settle for a job or a profession or even a career. Seek a calling. Even if you don’t know what that means, seek it.